• to enrich people's lives with programmes and services that inform, educate and entertain.
• 
  
• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

The Royal Charter and Agreement also sets out six public purposes for the BBC. See Public purposes.

Vertical intergation and horizontal intergartion

Vertical Integration is a production company that has the ownership of a production distribution  and exhibition of the film of the same company and they also receive all of the profit. The pros of doing this is gaining a lot more money from selling products. The quality of products made will be high, the costs of transaction will become lower. The disadvantages of this are decreased flexibility , capacity balancing problems and it can create some barriers to market entry. An example of vertical Integration is Marvel, whenever they make a new film they will make official action toys, the main distributor is Disney because the own and merged with Marvel so all the money that the franchise makes belongs Disney. Disney does this with a lot of companies and they own all of their assets. Disney is making more money from owning Marvel because of the productivity made. For example Captain America which is a film made in the marvel universe which will make a lot of money will now belong to Disney.


Horizontal Integration When a company expands into a different industry so the company can make more money in another area of production or they can buy out other companies that deal with these areas. The advantages of Horizontal integration are Lower costs, Increased differentiation this means that the combined companies can offer more products and service features. An example of this is when Facebook bought out Instagram and received the ownership,so all the money that Instagram makes legitimately belongs to Facebook

Platforms of media are tv,computers,tablets,consoles.

OFCOM COMPLAINTS.

Kiss fm got complains from 2 listeners about a Calvin Harris song called ''Open Wide'' at 5:45pm  "Turn flat chests into mountains, and ooh I love that ass, but I hate that fucking outfit" and "open that shit wide, let me see how big your mouth is." at the inappropriate time of day.

Film 4 also got slammed because the film My Sisters Keeper which aired at 6:45pm during half term holidays. When they broadcast-ed the word ''fucking''.

OFCOM broadcasting.

Ofcom is a company that promotes competition and protects the public from harsh or offensive media.
 Ofcom protect the under aged This sections outlines the rules around scheduling & content in programmes with regard to ensuring that children under the age of eighteen are protected.

Harm and offence This section outlines standards for broadcast content so as to provide adequate protection for members of the public from harmful and/or offensive material.

Crime This section relates to material likely to encourage or incite the commission of crime or to lead to disorder.

Religion This section relates to the responsibility of broadcasters with respect to the content of religious programmes,

Views and opinions To ensure that news, in whatever form, is reported with due accuracy and presented with due impartiality.

elections and referendums  This section covers the special impartiality requirements and other legislation that must be applied at the time of elections and referendums.

Fairness This section is to ensure that broadcasters avoid unjust or unfair treatment of individuals or organisations in programmes.

Privacy This section is to ensure that broadcasters avoid any unwarranted infringement of privacy in programmes and in connection with obtaining material included in programmes.

commercial and TV programming This section relates to broadcasters editorial independence and control over programming with a distinction between editorial content and advertising.

Communications and radio programming To section relates to radio broadcast only and is to ensure the transparency of commercial communications as a means to secure consumer protection.